They say that green will be the new black. But don’t for a moment feel that finding color inspiration in nature starts and ends using the color green! Becoming enviromentally friendly definitely holds great potential, especially when you consider how far this movement can go towards protecting nature and all its beauty. But the degree in which color can be inspired naturally extends well beyond shades of green.
It’s diversity makes nature a continuous method to obtain inspiration for first time ideas and ways to choosing color. Stop and think for a moment of your sheer variety of natural landscapes that can be found all over this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your local farmer’s market are typical places with colors inspired by nature.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfortable, inviting, and pleasing for the eye. Subconsciously, we expect naturally-occurring color combinations to get that way because we’re accustomed to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of your earth and sky.
Stretch your imagination and focus on the way color combinations present in nature change with the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter season.
Now take that same rolling hill full of flowers and imagine how it changes not from season to season, but day by day. Picture in your mind those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. Find out how even everyday modifications in the weather conditions can trigger new bursts of color inspiration?
Next time you’re searching for the right color combination for your fashion or graphic designs, a client’s brand, or perhaps for the launch of the new product that promises to save the environment, let nature inspire you. It’s everywhere you gaze even if you’re placed in the midst a concrete jungle. Once you’ve learned that perfect nature-inspired scene, matching those colors is easy making use of your Pantone color system!